2018 Pet Food Media Kit - 15

DIGITAL EDITION SPECIALTY ADS & ENHANCEMENTS
Digital editions provide the benefits of an interactive platform with all the familiarity of a
traditional print layout. Engage readers at a deeper level with specialty ads and interactive
enhancements that extend beyond the limits of print - such as video, audio, hyperlinks and more
- while they consume your message on any digital device.

DIGITAL BLOW-IN AD

DIGITAL COVER TIP

Much like a printed card insert, a digital blow-in ad grabs
attention and provides flexibility. Your message can be placed
in a variety of positions throughout the publication.

The full-page format and premium placement of a digital cover
tip offers maximum exposure for your brand. The expansive
size provides endless opportunities for creative design
elements and more detailed description.

If desired, a blow-in ad can be two-sided and flip back and
forth like the front and back of a printed page.
SIZE
Width: 6" (152mm)
Height: 4.5" (102mm)
$3,000 per issue

A cover tip is two-sided and flips back and forth like the front
and back of a printed page.
SIZE
Width 7.625" (194mm)
Height: 10.25" (260mm)
$5,000 per issue

DIGITAL BELLY STRIP

DIGITAL ENHANCED DISPLAY AD

Similar to a traditional printed belly band, a digital belly strip is
the first thing subscribers see when they open a digital edition.
Use a digital belly strip to offer a teaser and direct readers
to your relevant content inside or to build general brand
awareness.

Complement your print magazine ad with an enhanced
version designed specifically for digital magazine and mobile
subscribers. A digital enhanced ad can include embedded
video, registration or contest forms, audio files and more.

A digital belly strip is two-sided and flips back and forth on the
left edge just like the front and back of a printed page.
SIZE
Width: 7.375" (188mm)
Height: between 4" (102mm) minimum
to 5" (127mm) maximum
$4,000 per issue

Digital enhanced ad design and form creation services are
available. Additional fees apply.

SIZE
ΒΌ-page or larger
Pricing:
+30% to display ad rate,
per issue

2018 Pet Market Media Kit - V1



Table of Contents for the Digital Edition of 2018 Pet Food Media Kit

Petfood Industry
TAM Mexico
Petfood Forum Asia
Petfood Forum Europe
Petfood R&D Showcase
Petfood Forum China
Petfood Forum
Petfood Forum Show Guide
Petfood Innovation Workshop
PetfoodIndustry.com
Online Directory Enhancements
Digital Edition Options
Newsletters
Webinars
White Papers
Video Programs
Audience Extension
Native Advertising
Targeted Audience Message
Research Programs
Signet AdEffect Study
Content Marketing
2018 Pet Food Media Kit - 1
2018 Pet Food Media Kit - 2
2018 Pet Food Media Kit - 3
2018 Pet Food Media Kit - 4
2018 Pet Food Media Kit - 5
2018 Pet Food Media Kit - Petfood Industry
2018 Pet Food Media Kit - 7
2018 Pet Food Media Kit - Petfood Innovation Workshop
2018 Pet Food Media Kit - 9
2018 Pet Food Media Kit - PetfoodIndustry.com
2018 Pet Food Media Kit - 11
2018 Pet Food Media Kit - 12
2018 Pet Food Media Kit - 13
2018 Pet Food Media Kit - Online Directory Enhancements
2018 Pet Food Media Kit - Digital Edition Options
2018 Pet Food Media Kit - Newsletters
2018 Pet Food Media Kit - 17
2018 Pet Food Media Kit - Webinars
2018 Pet Food Media Kit - Video Programs
2018 Pet Food Media Kit - Audience Extension
2018 Pet Food Media Kit - Native Advertising
2018 Pet Food Media Kit - Targeted Audience Message
2018 Pet Food Media Kit - Research Programs
2018 Pet Food Media Kit - Signet AdEffect Study
2018 Pet Food Media Kit - Content Marketing
2018 Pet Food Media Kit - 26
2018 Pet Food Media Kit - 27
2018 Pet Food Media Kit - 28
2018 Pet Food Media Kit - 29
2018 Pet Food Media Kit - 30
2018 Pet Food Media Kit - 31
2018 Pet Food Media Kit - 32
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