2018 Pet Food Media Kit - 20

NEW! AUDIENCE EXTENSION
Target our engaged audience of pet food professionals as they browse the internet after visiting PetfoodIndustry.com
Drive known, qualified, industry traffic to your website by connecting with PetfoodIndustry.com visitors as they browse
the internet. Each month an average of 50,000 pet food professionals use PetfoodIndustry.com as their online resource
for exclusive, unbiased editorial coverage of the industry, market reports, industry data and breaking news.

Now your company's marketing message (banner ad) can follow PetfoodIndustry.com visitors as they browse the internet.
By investing in our new Audience Extension program you can add thousands of brand impressions on select third party
websites that will result in measurable clicks on your banner ad and increased traffic to your website.

What is Audience Extension?
Audience Extension is an online marketing technique that enables advertisers to reach visitors who have visited
PetfoodIndustry.com and have shown interest in a specific topic and/or to reach a specific job function in whatever geographic
location desired. Audience Extension connects your brand with our website visitors by showing relevant ads as they browse
the internet, use mobile apps or search on Google.
Full site Audience Extension pricing options:
>> Full site Audience Extension - anyone who visits PetfoodIndustry.com can be found across the internet and served ads
>> Ad channels - target anyone who has visited our various website channels such as Nutrition, Safety, Production, Packaging
and more
>> Topic tags - select from a list of topics such as "grain-free" or "extrusion"
>> Job functions - select from a list of job functions such as "nutritionists/veterinarians" or "food safety/quality control/R&D"

FULL SITE AUDIENCE EXTENSION PRICING OPTIONS

OPTION 1

OPTION 2

125,000 impressions guaranteed minimum per month

62,500 impressions guaranteed minimum per month

Pricing: $5,000*

Pricing: $3,000*

Each additional targeting segment is $500 per segment
(example: job function + topic tag = 2 segments @ $500 each = $1,000 additional per month).
WATT Global Media has estimated the number of impressions that are served for our Audience Extension program.
Monthly impressions served may vary.

2018 Pet Market Media Kit - V1


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Table of Contents for the Digital Edition of 2018 Pet Food Media Kit

Petfood Industry
TAM Mexico
Petfood Forum Asia
Petfood Forum Europe
Petfood R&D Showcase
Petfood Forum China
Petfood Forum
Petfood Forum Show Guide
Petfood Innovation Workshop
PetfoodIndustry.com
Online Directory Enhancements
Digital Edition Options
Newsletters
Webinars
White Papers
Video Programs
Audience Extension
Native Advertising
Targeted Audience Message
Research Programs
Signet AdEffect Study
Content Marketing
2018 Pet Food Media Kit - 1
2018 Pet Food Media Kit - 2
2018 Pet Food Media Kit - 3
2018 Pet Food Media Kit - 4
2018 Pet Food Media Kit - 5
2018 Pet Food Media Kit - Petfood Industry
2018 Pet Food Media Kit - 7
2018 Pet Food Media Kit - Petfood Innovation Workshop
2018 Pet Food Media Kit - 9
2018 Pet Food Media Kit - PetfoodIndustry.com
2018 Pet Food Media Kit - 11
2018 Pet Food Media Kit - 12
2018 Pet Food Media Kit - 13
2018 Pet Food Media Kit - Online Directory Enhancements
2018 Pet Food Media Kit - Digital Edition Options
2018 Pet Food Media Kit - Newsletters
2018 Pet Food Media Kit - 17
2018 Pet Food Media Kit - Webinars
2018 Pet Food Media Kit - Video Programs
2018 Pet Food Media Kit - Audience Extension
2018 Pet Food Media Kit - Native Advertising
2018 Pet Food Media Kit - Targeted Audience Message
2018 Pet Food Media Kit - Research Programs
2018 Pet Food Media Kit - Signet AdEffect Study
2018 Pet Food Media Kit - Content Marketing
2018 Pet Food Media Kit - 26
2018 Pet Food Media Kit - 27
2018 Pet Food Media Kit - 28
2018 Pet Food Media Kit - 29
2018 Pet Food Media Kit - 30
2018 Pet Food Media Kit - 31
2018 Pet Food Media Kit - 32
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