2018 Pet Food Media Kit - 21

NATIVE ADVERTISING
Extend your company's existing investment in content creation by publishing your articles alongside
PetfoodIndustry.com editorial articles. Our Native Advertising program is designed to drive pet food
professionals to your website, position your brand as a thought leader and repurpose educational
content you have invested time and budget to produce.

What is Native Advertising?
Native advertising is sponsored content that is consistent with a publisher's editorial standards and also meets the content
expectations of the audience. By repackaging your existing content in a visually engaging manner on PetfoodIndustry.com and
in Petfood Industry e-newsletters, you reach more engaged customers and prospects seeking solutions to their business needs.

How does it work?
FIRST, we partner with you to develop a dedicated Native Article page:
>> We create a Native Article topic page on PetfoodIndustry.com that combines content
from your website with Petfood Industry's trusted content to create an informative,
engaging page on the topic of your choice.
>> Provide the (4) web addresses (URLs) of the high-value articles you want
PetfoodIndustry.com readers to view on your website.
>> We use our state-of-the art tools to combine your content and ours into one page of
must-read content on your chosen topic.
>> The headline and first couple of sentences of your articles are labeled as "sponsored
content." When the PetfoodIndustry.com reader clicks on "read more" they are
redirected to the full article on your website (great for your SEO purposes).
>> All page setup work done by Petfood Industry editorial and technology teams.
>> You have two exclusive banner ad positions (Leaderboard and Medium Rectangle)
on your dedicated article/topic page - no other ads appear.
Next, we promote your dedicated article page in various media channels
to drive traffic to your content:
>> A highly visible banner ad - developed by Petfood Industry - on the Home
page and Channel page of PetfoodIndustry.com drives readers to your
dedicated Native Article topic page.
>> Sponsored links on Home page and Channel page of PetfoodIndustry.com
lead readers to your Native Article topic page.
>> Sponsored links in Petfood Industry e-News direct readers to your Native
Article topic page.
>> Your Native Article topic page is promoted editorially in an appropriate
e-newsletter one time per week, per month.
Contact your Petfood Industry sales professional for complete program
specifications and pricing information.

2018 Pet Market Media Kit - V1


http://www.PetfoodIndustry.com http://www.PetfoodIndustry.com http://www.PetfoodIndustry.com http://www.PetfoodIndustry.com http://www.PetfoodIndustry.com http://www.PetfoodIndustry.com http://www.PetfoodIndustry.com

Table of Contents for the Digital Edition of 2018 Pet Food Media Kit

Petfood Industry
TAM Mexico
Petfood Forum Asia
Petfood Forum Europe
Petfood R&D Showcase
Petfood Forum China
Petfood Forum
Petfood Forum Show Guide
Petfood Innovation Workshop
PetfoodIndustry.com
Online Directory Enhancements
Digital Edition Options
Newsletters
Webinars
White Papers
Video Programs
Audience Extension
Native Advertising
Targeted Audience Message
Research Programs
Signet AdEffect Study
Content Marketing
2018 Pet Food Media Kit - 1
2018 Pet Food Media Kit - 2
2018 Pet Food Media Kit - 3
2018 Pet Food Media Kit - 4
2018 Pet Food Media Kit - 5
2018 Pet Food Media Kit - Petfood Industry
2018 Pet Food Media Kit - 7
2018 Pet Food Media Kit - Petfood Innovation Workshop
2018 Pet Food Media Kit - 9
2018 Pet Food Media Kit - PetfoodIndustry.com
2018 Pet Food Media Kit - 11
2018 Pet Food Media Kit - 12
2018 Pet Food Media Kit - 13
2018 Pet Food Media Kit - Online Directory Enhancements
2018 Pet Food Media Kit - Digital Edition Options
2018 Pet Food Media Kit - Newsletters
2018 Pet Food Media Kit - 17
2018 Pet Food Media Kit - Webinars
2018 Pet Food Media Kit - Video Programs
2018 Pet Food Media Kit - Audience Extension
2018 Pet Food Media Kit - Native Advertising
2018 Pet Food Media Kit - Targeted Audience Message
2018 Pet Food Media Kit - Research Programs
2018 Pet Food Media Kit - Signet AdEffect Study
2018 Pet Food Media Kit - Content Marketing
2018 Pet Food Media Kit - 26
2018 Pet Food Media Kit - 27
2018 Pet Food Media Kit - 28
2018 Pet Food Media Kit - 29
2018 Pet Food Media Kit - 30
2018 Pet Food Media Kit - 31
2018 Pet Food Media Kit - 32
http://pet.wattmediakit.com/2019
http://pet.wattmediakit.com/2018
http://www.nxtbookMEDIA.com