2018 Pet Food Media Kit - 23

RESEARCH
Obtain professional opinions, data and valuable insights with customized research solutions.

CASE STUDIES

PRODUCT DEVELOPMENT

NEEDS: To aid new product development, an equipment and machinery
company wanted to learn more about manufacturers' production
needs for a particular product.
SOLUTION: Develop a survey leveraging the well-known manufacturer's brand
to provide its new product development department with relevant
information from current or potential buyers.
RESULTS: The response rate exceeded the client's expectations and
demonstrated respondents were willing to provide information
directly to an industry manufacturer. The results of the study were
submitted to product development to help guide the team as they
design new equipment and machinery.

BRAND AWARENESS

NEEDS: A feed ingredient supplier needed to measure perceptions and
awareness for their brand and specific products, as well as its
competitors', among poultry and swine growers and nutritionists
in Asia and Latin America.
SOLUTION: Develop a brief online questionnaire to maximize responses in a
short time period. WATT's Industria AvĂ­cola editor translated the
questionnaire into Spanish for distribution to Latin America. The
client specified job functions for target respondents in the poultry
and swine industries in Asia, Southeast Asia and Latin America.
RESULTS: Insights from the respondents led the client to differentiate marketing
messages and tactics to clear up misperceptions about their brand
and confusion with competitors.

QUALITATIVE RESEARCH

Whether your needs are exploratory
or you want to quantify market
opportunities, our professional
researchers have the experience to
recommend the right method for your
objectives and budget. No project is
too large or small, and our industryleading behavioral database ensures
excellent sample selection.

Capabilities
>> In-depth audience analysis
>> Market expansion
>> Brand building
>> Product concept testing
>> Brand awareness
>> Strategic planning
To explore more Case Studies, visit
www.WATTGlobalMedia.com/customsolutions/custom-media-portfolio

NEEDS: A supplier of feed mill information management solutions required a
deeper understanding of customer needs before planning product
enhancements and marketing outreach.
SOLUTION: Qualitative research in the form of in-depth interviews with a small
number of selected customers and prospects. WATT Research
solicited respondents for individual phone interviews, collaborated
with the client to develop interview questions and prepared a
comprehensive report summarizing themes from interview
transcripts.
RESULTS: The client gained actionable insights which translated into plans
that were implemented in product improvements and have been
enthusiastically received by customers.

2018 Pet Market Media Kit - V1


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Table of Contents for the Digital Edition of 2018 Pet Food Media Kit

Petfood Industry
TAM Mexico
Petfood Forum Asia
Petfood Forum Europe
Petfood R&D Showcase
Petfood Forum China
Petfood Forum
Petfood Forum Show Guide
Petfood Innovation Workshop
PetfoodIndustry.com
Online Directory Enhancements
Digital Edition Options
Newsletters
Webinars
White Papers
Video Programs
Audience Extension
Native Advertising
Targeted Audience Message
Research Programs
Signet AdEffect Study
Content Marketing
2018 Pet Food Media Kit - 1
2018 Pet Food Media Kit - 2
2018 Pet Food Media Kit - 3
2018 Pet Food Media Kit - 4
2018 Pet Food Media Kit - 5
2018 Pet Food Media Kit - Petfood Industry
2018 Pet Food Media Kit - 7
2018 Pet Food Media Kit - Petfood Innovation Workshop
2018 Pet Food Media Kit - 9
2018 Pet Food Media Kit - PetfoodIndustry.com
2018 Pet Food Media Kit - 11
2018 Pet Food Media Kit - 12
2018 Pet Food Media Kit - 13
2018 Pet Food Media Kit - Online Directory Enhancements
2018 Pet Food Media Kit - Digital Edition Options
2018 Pet Food Media Kit - Newsletters
2018 Pet Food Media Kit - 17
2018 Pet Food Media Kit - Webinars
2018 Pet Food Media Kit - Video Programs
2018 Pet Food Media Kit - Audience Extension
2018 Pet Food Media Kit - Native Advertising
2018 Pet Food Media Kit - Targeted Audience Message
2018 Pet Food Media Kit - Research Programs
2018 Pet Food Media Kit - Signet AdEffect Study
2018 Pet Food Media Kit - Content Marketing
2018 Pet Food Media Kit - 26
2018 Pet Food Media Kit - 27
2018 Pet Food Media Kit - 28
2018 Pet Food Media Kit - 29
2018 Pet Food Media Kit - 30
2018 Pet Food Media Kit - 31
2018 Pet Food Media Kit - 32
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