2018 Pet Food Media Kit - 25

CONTENT MARKETING
Tell your story and reach buyers with valuable, relevant content through
a variety of solutions in content marketing.

CASE STUDIES

CUSTOM DIGITAL MAGAZINE

NEEDS: One of the world's leading suppliers of vitamins, carotenoids,
eubiotics, and feed enzymes needed to increase brand exposure,
educate and inform its prospects about best practices to improve
their operations, and develop a global database of leads for its sales
team and distributors.
SOLUTION: Produce a digital magazine distributed to a targeted list of potential
subscribers from WATT Global Media's advanced behavioral
database. This was supported by a multi-channel subscriber
development campaign including: targeted e-blasts, prestitial
website ads on WATTAgNet.com, text ads in e-newsletters and
display ads in print magazines.
RESULTS: The multi-channel campaign resulted in tens-of-thousands of brand
impressions, more than 1,000 subscribers to the digital magazine
and a measurable increase in brand exposure. Furthermore, the
sales team was provided with the subscriber list for direct follow-up
with qualified prospects.

SUBSCRIBER DEVELOPMENT

NEEDS: An international poultry health company needed to increase the
number of subscribers to its educational magazine and understand
more about reader demographics.
SOLUTION: Develop a multi-channel subscriber development campaign
including: e-blasts to a targeted list of potential subscribers,
prestitial website ads on WATTAgNet.com, text ads in WATT Poultry
Update e-newsletter, Native Advertising on WATTAgNet.com and
print advertorials in WATT PoultryUSA magazine.
RESULTS: The multi-channel campaign resulted in tens-of-thousands of brand
impressions and more than 1,000 new poultry health professionals
subscribing to the magazine. In addition, WATT Global Media's
Audience Intelligence Marketing (AIM) master database was able to
identify other information channels the subscribers were using
thereby providing further value to the customer.

All projects are 100% customized
to fit your unique needs. With more
than 100 years of experience in
creating and distributing quality,
trusted content, we can help you plan
and execute a successful content
marketing strategy.

Capabilities
>> Custom publications
>> White papers
>> Custom e-newsletters
>> Advertorials
>> Case studies
>> Custom webinars
>> Roundtable events
>> Educational symposiums
>> Videos and blogs
>> Subscriber development campaigns
Contact your WATT Global Media sales
professional to discuss how you can
leverage your proprietary content with
a content marketing program.

DIGITAL MULTI-CHANNEL CAMPAIGN

NEEDS: An international poultry health company needed to promote three
educational videos and persuade viewers to request a promotional
DVD.
SOLUTION: Develop a multi-channel digital marketing campaign including:
targeted e-blasts, online text ads and banner ads - all designed to
drive poultry health professionals to a custom landing page housing
the three videos and instructions to order the promotional DVD.
RESULTS: The campaign resulted in tens-of-thousands of brand impressions,
and hundreds of video views and requests for the promotional DVD.

2018 Pet Market Media Kit - V1


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Table of Contents for the Digital Edition of 2018 Pet Food Media Kit

Petfood Industry
TAM Mexico
Petfood Forum Asia
Petfood Forum Europe
Petfood R&D Showcase
Petfood Forum China
Petfood Forum
Petfood Forum Show Guide
Petfood Innovation Workshop
PetfoodIndustry.com
Online Directory Enhancements
Digital Edition Options
Newsletters
Webinars
White Papers
Video Programs
Audience Extension
Native Advertising
Targeted Audience Message
Research Programs
Signet AdEffect Study
Content Marketing
2018 Pet Food Media Kit - 1
2018 Pet Food Media Kit - 2
2018 Pet Food Media Kit - 3
2018 Pet Food Media Kit - 4
2018 Pet Food Media Kit - 5
2018 Pet Food Media Kit - Petfood Industry
2018 Pet Food Media Kit - 7
2018 Pet Food Media Kit - Petfood Innovation Workshop
2018 Pet Food Media Kit - 9
2018 Pet Food Media Kit - PetfoodIndustry.com
2018 Pet Food Media Kit - 11
2018 Pet Food Media Kit - 12
2018 Pet Food Media Kit - 13
2018 Pet Food Media Kit - Online Directory Enhancements
2018 Pet Food Media Kit - Digital Edition Options
2018 Pet Food Media Kit - Newsletters
2018 Pet Food Media Kit - 17
2018 Pet Food Media Kit - Webinars
2018 Pet Food Media Kit - Video Programs
2018 Pet Food Media Kit - Audience Extension
2018 Pet Food Media Kit - Native Advertising
2018 Pet Food Media Kit - Targeted Audience Message
2018 Pet Food Media Kit - Research Programs
2018 Pet Food Media Kit - Signet AdEffect Study
2018 Pet Food Media Kit - Content Marketing
2018 Pet Food Media Kit - 26
2018 Pet Food Media Kit - 27
2018 Pet Food Media Kit - 28
2018 Pet Food Media Kit - 29
2018 Pet Food Media Kit - 30
2018 Pet Food Media Kit - 31
2018 Pet Food Media Kit - 32
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