2018 Pet Food Media Kit - 26

PRINT ADVERTISEMENT SPECIFICATIONS
Please provide ad materials in one of the following formats:
4 Acrobat: .pdf (PDF/x-1a is our preferred format for all
submissions. Press Quality if also acceptable.)

ADOBE ILLUSTRATOR

4 Photoshop: .eps or .tif
4 Illustrator: .eps (fonts outlined and images embedded)
All images MUST be hi-resolution (at least 300 dpi).
Convert files to process colors (CMYK). Pantone and spot
colors will be converted and may cause a color shift.

Proofs:

Proofs MUST be supplied with all color-critical ads.
Only SWOP certified contract proofs are acceptable
for critical color.

Do not use unacceptable software:

› Microsoft Word
› Microsoft Publisher or Power Point
› Crude paint programs (Paint or MacPaint)
› Spreadsheet database (i.e. Excel)

We cannot accept these and will ask you to redo them.

Do not scan images low-resolution

(below 250 dpi) We cannot guarantee print quality

CREATING PDFS:
PREFERRED FORMAT
PDFs can usually be made either by distilling an EPS
exported from programs such as Quark, InDesign and
Illustrator, or printed directly from the program you are
working in.

Distilling:

Adobe highly recommends that PDF's be created
from Acrobat Distiller. **Only EPS documents should
be Distilled.
1. Select PDF/x1-a or Press Quality in the job options
pop-up menu of Distiller.
2. Drag & drop the .eps file onto Distiller.
This will create the high-res PDF for you.

Printing:

If your computer has an Adobe PDF option in its printer
menu:
1. Select Print from the File menu.
2. Select the Adobe PDF printer.
3. Click on the Setup button, then click on the
Preferences button.
4. Select PDF/x-1a or Press Quality from the default
settings drop-down menu.
5. Click OK to print to PDF.

2018 Pet Market Media Kit - V1

1. Create your ad to size.

› Use only high-resolution TIFF or EPS images (300dpi)
› Crop images for use at 100% to avoid huge file sizes
and masking problems
› Use only CMYK colors (convert PMS & RGB colors to CMYK)
› Do not use spot colors
› Supply 1/8" beyond trim for bleed images; keep all art within
live area 1/4" from trim all around

2. Do all of the following.

› Look for type that may have shifted in the ad
› Outline all fonts: Select all, go to Type, Create
› Outlines, click off.
› Go to Type, Find font, highlight each font to locate, then delete.
Repeat as necessary.
› Embed all images (Select all, select Embedded Images
in Document Info menu)
› Double check your work: Select all, open the Document Info
palette, select Objects in menu:
› RGB Objects: None
› Spot Color Objects: None
› Fonts: None
› Linked Images: None
› Type: CMYK
› Resolution: at least 300 x 300

3. Save File: Go to Save as: Illustrator EPS.
› Compatibility: Version 10.0
› Preview: Tiff (8-bit color)
› Options: Include thumbnails, CMYK Postscript
› Postscript: Level 3

ADOBE PHOTOSHOP
1. Create your ad to size.

› Use only high-resolution TIFF or EPS images (300dpi)
› Crop images for use at 100% to avoid huge file sizes and
masking problems
› Use only CMYK colors (convert PMS & RGB colors to CMYK)
› Do not use spot colors
› Supply 1/8" beyond trim for bleed images; keep all art within
live area 1/4" from trim all around

2. Save file as TIFF.

› Image Compression: None
› Pixel Order: Interleaved
› Byte Order: IBM PC
› Layer Compression: Discard Layers and Save a Copy
(if available)



Table of Contents for the Digital Edition of 2018 Pet Food Media Kit

Petfood Industry
TAM Mexico
Petfood Forum Asia
Petfood Forum Europe
Petfood R&D Showcase
Petfood Forum China
Petfood Forum
Petfood Forum Show Guide
Petfood Innovation Workshop
PetfoodIndustry.com
Online Directory Enhancements
Digital Edition Options
Newsletters
Webinars
White Papers
Video Programs
Audience Extension
Native Advertising
Targeted Audience Message
Research Programs
Signet AdEffect Study
Content Marketing
2018 Pet Food Media Kit - 1
2018 Pet Food Media Kit - 2
2018 Pet Food Media Kit - 3
2018 Pet Food Media Kit - 4
2018 Pet Food Media Kit - 5
2018 Pet Food Media Kit - Petfood Industry
2018 Pet Food Media Kit - 7
2018 Pet Food Media Kit - Petfood Innovation Workshop
2018 Pet Food Media Kit - 9
2018 Pet Food Media Kit - PetfoodIndustry.com
2018 Pet Food Media Kit - 11
2018 Pet Food Media Kit - 12
2018 Pet Food Media Kit - 13
2018 Pet Food Media Kit - Online Directory Enhancements
2018 Pet Food Media Kit - Digital Edition Options
2018 Pet Food Media Kit - Newsletters
2018 Pet Food Media Kit - 17
2018 Pet Food Media Kit - Webinars
2018 Pet Food Media Kit - Video Programs
2018 Pet Food Media Kit - Audience Extension
2018 Pet Food Media Kit - Native Advertising
2018 Pet Food Media Kit - Targeted Audience Message
2018 Pet Food Media Kit - Research Programs
2018 Pet Food Media Kit - Signet AdEffect Study
2018 Pet Food Media Kit - Content Marketing
2018 Pet Food Media Kit - 26
2018 Pet Food Media Kit - 27
2018 Pet Food Media Kit - 28
2018 Pet Food Media Kit - 29
2018 Pet Food Media Kit - 30
2018 Pet Food Media Kit - 31
2018 Pet Food Media Kit - 32
http://pet.wattmediakit.com/2019
http://pet.wattmediakit.com/2018
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