2018 Pet Food Media Kit - 30

DIGITAL WEBSITE, NEWSLETTER, AND EMAIL SPECIFICATIONS
WEBSITE BANNERS

CUSTOM EMAIL CAMPAIGN
SPECIFICATIONS

Banner sizes (in pixels)

WATT Global Media email campaign materials
should be submitted in finished HTML format.

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Leaderboard: 728w x 90h (desktop view), 300w x 50h (mobile view)
Medium Rectangle (3): 300w x 250h
Footerboard: 728w x 90h (desktop view), 300w x 50h (mobile view)
Pop-Up ad: 550w x 480h (desktop view), 300w x 250h (mobile view)
Slide-In ad: 300w x 250h

Please provide linking instructions and digital ad materials in the
following format (The file size must remain under 130K):

› Static .jpg, .png, or .gif files only, no .swf or audio files permitted
PLEASE NOTE: Tags cannot be used for Pop-Up or Slide-In ads

E-NEWS BANNERS
Banner size (in pixels)

› Display Banner: 470w x 56h

The following criteria must be met to be
considered as finished HTML format:
› The HTML file must be submitted as an
attachment with an .html extension.
› The styles within the HTML must be applied
as basic HTML in-line styles.
› Internal CSS style sheets are not universally
rendered by email providers.
› Our mailer system does not allow for use
of CSS styles.
› Any images not being hosted externally
must be provided separately in an attached
zip folder.

Please provide linking instructions and digital ad materials
in the following format (maximum file size 130K):

If completed HTML cannot be provided we are able
to create a basic HTML design. Creating finished
HTML email campaign material will add additional
fees to the cost of the send. We have standard
guidelines to follow for creating the email design.

SPONSORED LINKS/TEXT ADS

The following must be supplied before the basic
HTML design can begin:
› Header banner - approximately 600w x 200h
pixels in .gif or .jpg web format.
› Body of text - must be supplied in a selectable
format.
› Additional images - 2-3 small images may
be supplied in .gif or .jpg web format to be
included.

› .jpg
› .gif (In Outlook 2007-2010, only the first frame of an animated .gif
file will display. Please ensure essential details and company
information are on the first frame of the file.)

Please provide the following for website and/or
e-newsletter sponsored links or text ads:

› Headline: 64 characters or less (including spaces)
› Description: 160 characters or less (including spaces)
› Linking instructions (one hyperlink per insertion, no use of bold type)

If you have any questions regarding website or electronic
newsletter ad materials, please contact Connie Miller
at cmiller@wattglobal.com.

NATIVE ADVERTISING CAMPAIGNS
You provide the following:
› Web addresses (URL's) to existing articles on your website
› Best practice: Submit 4-7 URL's (articles) for each month of

the program

› (1) Leaderboard banner ad: 728 x 90 (desktop view),

300 x 50 (mobile view) + link

› (1) Medium Rectangle banner ad: 300 x 250 + link
› Banner ad file size must be less than 130K.
› Files must be: .jpg, .gif, or .png. Animation is allowed.

If you have any questions regarding native advertising
campaigns, please email Karen Blandford-Anderson
at kblandford-anderson@wattglobal.com

For multiple sends of a single email campaign,
the following must be provided:
› A few slight revisions to the body copy to avoid
being labeled as spam.
› An updated subject line for each email send.
Here are list of best practices to consider when
preparing an eblast campaign:
› Utilize a strong call to action within the subject
line to entice a subscriber to open the email.
› Place significant text within the top 400 pixels
of the layout and ensure that it is compelling
enough to stand alone without the images.
› Tailor the message specifically to your
audience.
› Limit the amount of imagery being used in
the design.
› A 75% text to 25% image ratio is highly
recommended.
› Many e-mail providers do not allow automatic
image downloads.
› Lower image ratios help HTML emails avoid
spam filters.

If you have any questions regarding custom
email campaigns, please email Bola Awe
at bawe@wattglobal.com.



Table of Contents for the Digital Edition of 2018 Pet Food Media Kit

Petfood Industry
TAM Mexico
Petfood Forum Asia
Petfood Forum Europe
Petfood R&D Showcase
Petfood Forum China
Petfood Forum
Petfood Forum Show Guide
Petfood Innovation Workshop
PetfoodIndustry.com
Online Directory Enhancements
Digital Edition Options
Newsletters
Webinars
White Papers
Video Programs
Audience Extension
Native Advertising
Targeted Audience Message
Research Programs
Signet AdEffect Study
Content Marketing
2018 Pet Food Media Kit - 1
2018 Pet Food Media Kit - 2
2018 Pet Food Media Kit - 3
2018 Pet Food Media Kit - 4
2018 Pet Food Media Kit - 5
2018 Pet Food Media Kit - Petfood Industry
2018 Pet Food Media Kit - 7
2018 Pet Food Media Kit - Petfood Innovation Workshop
2018 Pet Food Media Kit - 9
2018 Pet Food Media Kit - PetfoodIndustry.com
2018 Pet Food Media Kit - 11
2018 Pet Food Media Kit - 12
2018 Pet Food Media Kit - 13
2018 Pet Food Media Kit - Online Directory Enhancements
2018 Pet Food Media Kit - Digital Edition Options
2018 Pet Food Media Kit - Newsletters
2018 Pet Food Media Kit - 17
2018 Pet Food Media Kit - Webinars
2018 Pet Food Media Kit - Video Programs
2018 Pet Food Media Kit - Audience Extension
2018 Pet Food Media Kit - Native Advertising
2018 Pet Food Media Kit - Targeted Audience Message
2018 Pet Food Media Kit - Research Programs
2018 Pet Food Media Kit - Signet AdEffect Study
2018 Pet Food Media Kit - Content Marketing
2018 Pet Food Media Kit - 26
2018 Pet Food Media Kit - 27
2018 Pet Food Media Kit - 28
2018 Pet Food Media Kit - 29
2018 Pet Food Media Kit - 30
2018 Pet Food Media Kit - 31
2018 Pet Food Media Kit - 32
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