2018 Pet Food Media Kit - 31

PRINT & DIGITAL MAGAZINE SPECIALTY AD SPECIFICATIONS
PRINT BELLY STRIP
› A belly strip is printed on two sides and will be attached
to the front cover of the issue. A PDF will be required
for each side. Please indicate Front and Back when
submitting materials.
› Trim dimensions for each of the 2 PDFs are:
Width: 7.375" wide (188mm)
Height: 4" tall (102mm)
› Bleed dimensions for each of the 2 PDFs are:
Width: 7.625" wide (194mm) - trims to 7.375"
(188mm)
Height: 4.25" tall (108mm) - trims to 4" (102mm)
"Live art" must remain .25" (6mm) from the edges
of the document.
› Resolution must be a minimum of 300 dpi, and color
must be CMYK.

PRINT COVER TIP
› A cover tip is printed on two sides and will be attached
to the front cover of the issue. A PDF will be required
for each side. Please indicate Front and Back when
submitting materials.
› Bleed dimensions for each of the 2 PDFs are:
Width: 7.875" wide (200mm) - trims to 7.625" (194mm)
Height: 10.5" tall (267mm) - trims to 10.25" (260mm)
"Live art" must remain .375" (10mm) from the edges
of the document.
› Resolution must be a minimum of 300 dpi,
and color must be CMYK.

DIGITAL BLOW-INS
› Digital blow-ins are 2-sided, and will require a PDF for
each side. The submitted PDFs will flip back and forth
(much like a printed page).
› Specs for each of the 2 PDFs are 6" wide by 4.5" tall
(152mm x 114mm). No crop marks or extra bleed
is required, as the materials are built to size and will
not be printed.
› Resolution must be between 150 and 300 dpi.
› Please supply a URL link for the blow-in banner.

DIGITAL BELLY STRIP
› A digital belly strip is 2-sided and will display on the front
cover of the issue. A PDF will be required for each side,
and they will flip back and forth (much like a printed page).
› Specs for each of the 2 PDFs are:
Width: 7.375" wide (188mm)
Height: 5" tall (127mm) maximum, 4" tall (102mm)
minimum - Height is left to discretion of the client.
› Background color may fill the entire document; "live art"
must remain .25" (6mm) from the edges of the document.
› No crop marks or extra bleed is required, as the materials
are built to size and will not be printed.
› Resolution must be between 150 and 300 dpi.
› Please supply a URL link for the blow-in banner.

DIGITAL COVER TIP OR DIGITAL INSERT TIP

PRINT INSERT TIP
› A print insert is 2-sided and will be tipped within the body
of the issue. A PDF will be required for each side. Please
indicate Front and Back when submitting materials.
› Bleed dimensions for each of the 2 PDFs are:
Width: 7.875" wide (200mm) - trims to 7.625" (194mm)
Height: 10.5" tall (267mm) - trims to 10.25" (260mm)
"Live art" must remain .375" (10mm) from the edges
of the document.
› Resolution must be a minimum of 300 dpi,
and color must be CMYK.

› A digital cover tip is 2-sided and will display on the
front cover of the issue. A PDF will be required for
each side, and they will flip back and forth (much like
a printed page).
› A digital insert tip is 2-sided and will display within
the body of the issue. A PDF will be required for each side,
and they will flip back and forth (much like a printed page).
› Specs for each of the 2 PDFs are: Color must be CMYK.
Width: 7.875" wide (200mm) - trims to 7.625" (194mm)
Height: 10.5" tall (267mm) - trims to 10.25" (260mm)
› Resolution must be between 150 and 300 dpi

If you have any questions regarding print or digital
specialty ad specifications, please email Jim Riedl
at jriedl@wattglobal.com.
2018 Pet Market Media Kit - V1



Table of Contents for the Digital Edition of 2018 Pet Food Media Kit

Petfood Industry
TAM Mexico
Petfood Forum Asia
Petfood Forum Europe
Petfood R&D Showcase
Petfood Forum China
Petfood Forum
Petfood Forum Show Guide
Petfood Innovation Workshop
PetfoodIndustry.com
Online Directory Enhancements
Digital Edition Options
Newsletters
Webinars
White Papers
Video Programs
Audience Extension
Native Advertising
Targeted Audience Message
Research Programs
Signet AdEffect Study
Content Marketing
2018 Pet Food Media Kit - 1
2018 Pet Food Media Kit - 2
2018 Pet Food Media Kit - 3
2018 Pet Food Media Kit - 4
2018 Pet Food Media Kit - 5
2018 Pet Food Media Kit - Petfood Industry
2018 Pet Food Media Kit - 7
2018 Pet Food Media Kit - Petfood Innovation Workshop
2018 Pet Food Media Kit - 9
2018 Pet Food Media Kit - PetfoodIndustry.com
2018 Pet Food Media Kit - 11
2018 Pet Food Media Kit - 12
2018 Pet Food Media Kit - 13
2018 Pet Food Media Kit - Online Directory Enhancements
2018 Pet Food Media Kit - Digital Edition Options
2018 Pet Food Media Kit - Newsletters
2018 Pet Food Media Kit - 17
2018 Pet Food Media Kit - Webinars
2018 Pet Food Media Kit - Video Programs
2018 Pet Food Media Kit - Audience Extension
2018 Pet Food Media Kit - Native Advertising
2018 Pet Food Media Kit - Targeted Audience Message
2018 Pet Food Media Kit - Research Programs
2018 Pet Food Media Kit - Signet AdEffect Study
2018 Pet Food Media Kit - Content Marketing
2018 Pet Food Media Kit - 26
2018 Pet Food Media Kit - 27
2018 Pet Food Media Kit - 28
2018 Pet Food Media Kit - 29
2018 Pet Food Media Kit - 30
2018 Pet Food Media Kit - 31
2018 Pet Food Media Kit - 32
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