2018 Pet Food Media Kit - 4

PET FOOD AUDIENCE REACH

Access the most extensive audience in the pet food manufacturing with a global community of more than
58,000 engaged professionals.
FOCUS ON AUDIENCE: Data-driven behavioral insights maximize your marketing & communication results.
UNIQUE CAPABILITIES: Reach professionals engaged in multiple media channels with digital solutions,
publications and live Petfood Forum Conferences & Exhibitions.
PREMIUM CONTENT: Connect buyers to your brand through their engagement with our exclusive market
reports, industry data, company profiles and up-to-the-minute industry news.

GEOGRAPHICAL BREAKDOWN

EUROPE

ASIA/PACIFIC

9,680

US/CANADA

34,077

LATIN
AMERICA

4,521

6%
18%
37%

8,089

AFRICA/MIDDLE EAST

2,015

PRIMARY BUSINESS &
INDUSTRY PROFILE
Pet Food Manufacturer .................... 37%
Nutritionist/Consultant ..................... 22%
Retail/Brand Owner/Co-Packer ....... 19%
Distributor/Broker/Import/Export...... 18%

19%

Academia/Government ..................... 6%

22%

Percentages based on consensus data

PET FOOD INDUSTRY
AUDIENCE ENGAGEMENT
Publications
Newsletters
Events, website,
content marketing
TOTAL pet food industry
audience reach (unduplicated):

58,382
2018 Pet Market Media Kit - V1



Table of Contents for the Digital Edition of 2018 Pet Food Media Kit

Petfood Industry
TAM Mexico
Petfood Forum Asia
Petfood Forum Europe
Petfood R&D Showcase
Petfood Forum China
Petfood Forum
Petfood Forum Show Guide
Petfood Innovation Workshop
PetfoodIndustry.com
Online Directory Enhancements
Digital Edition Options
Newsletters
Webinars
White Papers
Video Programs
Audience Extension
Native Advertising
Targeted Audience Message
Research Programs
Signet AdEffect Study
Content Marketing
2018 Pet Food Media Kit - 1
2018 Pet Food Media Kit - 2
2018 Pet Food Media Kit - 3
2018 Pet Food Media Kit - 4
2018 Pet Food Media Kit - 5
2018 Pet Food Media Kit - Petfood Industry
2018 Pet Food Media Kit - 7
2018 Pet Food Media Kit - Petfood Innovation Workshop
2018 Pet Food Media Kit - 9
2018 Pet Food Media Kit - PetfoodIndustry.com
2018 Pet Food Media Kit - 11
2018 Pet Food Media Kit - 12
2018 Pet Food Media Kit - 13
2018 Pet Food Media Kit - Online Directory Enhancements
2018 Pet Food Media Kit - Digital Edition Options
2018 Pet Food Media Kit - Newsletters
2018 Pet Food Media Kit - 17
2018 Pet Food Media Kit - Webinars
2018 Pet Food Media Kit - Video Programs
2018 Pet Food Media Kit - Audience Extension
2018 Pet Food Media Kit - Native Advertising
2018 Pet Food Media Kit - Targeted Audience Message
2018 Pet Food Media Kit - Research Programs
2018 Pet Food Media Kit - Signet AdEffect Study
2018 Pet Food Media Kit - Content Marketing
2018 Pet Food Media Kit - 26
2018 Pet Food Media Kit - 27
2018 Pet Food Media Kit - 28
2018 Pet Food Media Kit - 29
2018 Pet Food Media Kit - 30
2018 Pet Food Media Kit - 31
2018 Pet Food Media Kit - 32
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