2019 Pet Food Media Kit - 22

NATIVE ADVERTISING
Leverage your company's investment in content creation by publishing your existing articles alongside
PetfoodIndustry.com editorial content.
WHAT IS IT?
Our Native Advertising program is designed to drive pet food professionals to your website and position
your brand as a thought leader. By repackaging your existing content in a visually engaging manner,
you reach more engaged customers and prospects seeking business solutions.
HOW IT WORKS
First, we partner with you to develop a dedicated Native Article topic page:
>> We create a Native Article topic page on PetfoodIndustry.com that combines content from your website
with Petfood Industry's trusted content to create an informative, engaging page on the topic of your choice.
>> You provide (4) web addresses (URLs) of the high-value articles you want PetfoodIndustry.com readers
to view on your website.
>> We use our state-of-the art tools to combine your content and ours into one page of must-read content.
>> The headline and first few sentences of your articles are labeled as "sponsored content." When the
PetfoodIndustry.com reader clicks on "read more" they are redirected to the full article on your website
(great for your SEO purposes).
>> All page setup work done by Petfood Industry editorial and technology teams.

>> You have two exclusive banner ad positions (Leaderboard and Medium Rectangle) on your dedicated
article/topic page - no other ads appear.
Next, we promote your dedicated article page in various media channels to drive traffic to your content:
>> A highly visible banner ad - developed by Petfood Industry - on the Home page and Channel page
of PetfoodIndustry.com drives readers to your dedicated Native Article topic page.
>> Sponsored links on Home page and Channel page of PetfoodIndustry.com lead readers to your
Native Article topic page.
>> Sponsored links in Petfood Industry eNews direct readers to your Native Article topic page.

>> Your Native Article topic page is promoted editorially in an appropriate e-newsletter one time per week,
per month.
Contact your Petfood Industry Sales Manager for complete program specifications and pricing information.

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2019 Pet Food Media Kit

Table of Contents for the Digital Edition of 2019 Pet Food Media Kit

2019 Pet Food Media Kit
Meet the Content Experts
Pet Food Audience Reach
Petfood Industry
Digital Edition Options
Signet AdEffectâ„¢ Study
Petfood Forum Conferences & Exhibitions
Petfood Forum Show Guide
PetfoodIndustry.com
Online Directory Enhancements
Newsletters
Webinars
Video Programs
White Papers
Audience Targeted Message
Audience Extension
Native Advertising
Content Marketing
Print Specifications
Digital Specifications
2019 Pet Food Media Kit - 2019 Pet Food Media Kit
2019 Pet Food Media Kit - 2
2019 Pet Food Media Kit - Meet the Content Experts
2019 Pet Food Media Kit - Pet Food Audience Reach
2019 Pet Food Media Kit - Petfood Industry
2019 Pet Food Media Kit - 6
2019 Pet Food Media Kit - Digital Edition Options
2019 Pet Food Media Kit - Signet AdEffectâ„¢ Study
2019 Pet Food Media Kit - Petfood Forum Conferences & Exhibitions
2019 Pet Food Media Kit - 10
2019 Pet Food Media Kit - Petfood Forum Show Guide
2019 Pet Food Media Kit - PetfoodIndustry.com
2019 Pet Food Media Kit - 13
2019 Pet Food Media Kit - Online Directory Enhancements
2019 Pet Food Media Kit - Newsletters
2019 Pet Food Media Kit - 16
2019 Pet Food Media Kit - Webinars
2019 Pet Food Media Kit - White Papers
2019 Pet Food Media Kit - Audience Targeted Message
2019 Pet Food Media Kit - Audience Extension
2019 Pet Food Media Kit - Native Advertising
2019 Pet Food Media Kit - Content Marketing
2019 Pet Food Media Kit - Print Specifications
2019 Pet Food Media Kit - 24
2019 Pet Food Media Kit - 25
2019 Pet Food Media Kit - 26
2019 Pet Food Media Kit - Digital Specifications
2019 Pet Food Media Kit - 28
2019 Pet Food Media Kit - 29
2019 Pet Food Media Kit - 30
2019 Pet Food Media Kit - 31
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