2019 Pet Food Media Kit - 23

CONTENT MARKETING
Reach buyers with your relevant and engaging stories
through a variety of content marketing solutions.

All projects are 100% customized to fit your unique needs.
With more than 100 years of experience in creating and
distributing quality content, we can help you plan and
execute a content marketing strategy tailored to educate,
inspire and build customer loyalty.
We work with you and your team through the entire process,
from concept through layout to final approval. We are friendly,
flexible and easy to reach, ensuring you have an excellent
collaborative experience and are completely satisfied with
the final result. Plus, our domain expertise in design and
content creation helps your company save valuable staff
time, resources and money.

Capabilities
>> Custom publications
>> White papers
>> Custom e-newsletters
>> Advertorials
>> Case studies
>> Custom webinars
>> Roundtable events
>> Educational symposiums
>> Videos and blogs
>> Subscriber development campaigns
Contact your Petfood Industry Sales Manager to
discuss how you can leverage your proprietary
content with a customized content marketing program.

Did you know...
>> 91% of B2B organizations use content
marketing
>> Only 37% of B2B organizations have
a documented content marketing
strategy
>> Top reasons for not developing a
content marketing strategy include
having a small team and lack of time
>> More than half (56%) of B2B
organizations outsource at least one
content marketing activity
Data sourced from B2B Content Marketing 2018:
Benchmarks, Budgets, and Trends - North America,
produced by Content Marketing Institute and MarketingProfs

22 | 2019 Pet Food Market Media Kit - v1



2019 Pet Food Media Kit

Table of Contents for the Digital Edition of 2019 Pet Food Media Kit

2019 Pet Food Media Kit
Meet the Content Experts
Pet Food Audience Reach
Petfood Industry
Digital Edition Options
Signet AdEffectâ„¢ Study
Petfood Forum Conferences & Exhibitions
Petfood Forum Show Guide
PetfoodIndustry.com
Online Directory Enhancements
Newsletters
Webinars
Video Programs
White Papers
Audience Targeted Message
Audience Extension
Native Advertising
Content Marketing
Print Specifications
Digital Specifications
2019 Pet Food Media Kit - 2019 Pet Food Media Kit
2019 Pet Food Media Kit - 2
2019 Pet Food Media Kit - Meet the Content Experts
2019 Pet Food Media Kit - Pet Food Audience Reach
2019 Pet Food Media Kit - Petfood Industry
2019 Pet Food Media Kit - 6
2019 Pet Food Media Kit - Digital Edition Options
2019 Pet Food Media Kit - Signet AdEffectâ„¢ Study
2019 Pet Food Media Kit - Petfood Forum Conferences & Exhibitions
2019 Pet Food Media Kit - 10
2019 Pet Food Media Kit - Petfood Forum Show Guide
2019 Pet Food Media Kit - PetfoodIndustry.com
2019 Pet Food Media Kit - 13
2019 Pet Food Media Kit - Online Directory Enhancements
2019 Pet Food Media Kit - Newsletters
2019 Pet Food Media Kit - 16
2019 Pet Food Media Kit - Webinars
2019 Pet Food Media Kit - White Papers
2019 Pet Food Media Kit - Audience Targeted Message
2019 Pet Food Media Kit - Audience Extension
2019 Pet Food Media Kit - Native Advertising
2019 Pet Food Media Kit - Content Marketing
2019 Pet Food Media Kit - Print Specifications
2019 Pet Food Media Kit - 24
2019 Pet Food Media Kit - 25
2019 Pet Food Media Kit - 26
2019 Pet Food Media Kit - Digital Specifications
2019 Pet Food Media Kit - 28
2019 Pet Food Media Kit - 29
2019 Pet Food Media Kit - 30
2019 Pet Food Media Kit - 31
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