2019 Pet Food Media Kit - 24

RICH CONTENT SPONSORSHIP
Boost your brand's visibility and reader engagement when your message
is seen next to topically-driven content on PetfoodIndustry.com.

Key industry professionals look for highly-anticipated content at PetfoodIndustry.com.
The new Rich Content Sponsorship Program connects your marketing message
with readers who engage with this content throughout the web site.
WHAT IS THE PROGRAM?
Rich Content Sponsorship offers you the opportunity to sponsor specific content packages.
You select the packages that align with your communication initiatives and your brand
will have 100% share of voice as the readers browse the collection of articles written
by our editors.
WHAT ARE THE BENEFITS?
With Rich Content Sponsorship, you receive the following deliverables:
>> S
 ole sponsorship of every page within the online content package
>> P
 remium ad units on all pages in the package (728x90, 300x50 leaderboard, 300x250 in content)
>> E
 xecutive summary on the characteristics of readers who viewed the content
>> T
 he rich content format stimulates readers to "turn pages" thereby keeping them engaged
with your brand and translating to higher than average ad exposure.
MONTH

CONTENT PACKAGE

March

Five Novel Protein Sources Making Headlines

June

Four Global Pet Food Market Trends

July

Sustainability in Pet Food Ingredient Sourcing and Packaging

August

Kibble Extrusion Challenges and Solutions

September

Pet Food Solutions for Companion Animal Health

HOW IS IT PROMOTED?
The content package will be labeled as "Sponsored by" your brand as it is
promoted in numerous media channels that drive audience engagement including:
>> O
 n PetfoodIndustry.com as editorial content
>> P
 romoted through WATT newsletter text ads, website sponsored links
and social media
EDITORIAL CURATED TOPICS
For the duration of your sponsorship, your brand is aligned with the expertly
curated content of your choice. Select the package that best fits with your
company's brand.

PRICING
Content packages cost $6,500 per month. Participation requires 3-month commitment with
discounts available for 6- and 12-month programs, or in combination with integrated media and event buys.
Contact your Petfood Industry sales manager for complete program details.
24 | 2019 Pet Food Market Media Kit - v2


http://www.PetfoodIndustry.com http://www.PetfoodIndustry.com http://www.PetfoodIndustry.com

2019 Pet Food Media Kit

Table of Contents for the Digital Edition of 2019 Pet Food Media Kit

2019 Pet Food Media Kit
Meet the Content Experts
Pet Food Audience Reach
Petfood Industry
Digital Edition Options
Signet AdEffectâ„¢ Study
Petfood Forum Conferences & Exhibitions
Petfood Forum Show Guide
PetfoodIndustry.com
Online Directory Enhancements
Newsletters
Webinars
Video Programs
White Papers
Audience Targeted Message
Audience Extension
Native Advertising
Content Marketing
Print Specifications
Digital Specifications
2019 Pet Food Media Kit - 2019 Pet Food Media Kit
2019 Pet Food Media Kit - 2
2019 Pet Food Media Kit - Meet the Content Experts
2019 Pet Food Media Kit - Pet Food Audience Reach
2019 Pet Food Media Kit - Petfood Industry
2019 Pet Food Media Kit - 6
2019 Pet Food Media Kit - Digital Edition Options
2019 Pet Food Media Kit - Signet AdEffectâ„¢ Study
2019 Pet Food Media Kit - Petfood Forum Conferences & Exhibitions
2019 Pet Food Media Kit - 10
2019 Pet Food Media Kit - Petfood Forum Show Guide
2019 Pet Food Media Kit - PetfoodIndustry.com
2019 Pet Food Media Kit - 13
2019 Pet Food Media Kit - Online Directory Enhancements
2019 Pet Food Media Kit - Newsletters
2019 Pet Food Media Kit - 16
2019 Pet Food Media Kit - Webinars
2019 Pet Food Media Kit - White Papers
2019 Pet Food Media Kit - Audience Targeted Message
2019 Pet Food Media Kit - Audience Extension
2019 Pet Food Media Kit - Native Advertising
2019 Pet Food Media Kit - Content Marketing
2019 Pet Food Media Kit - Print Specifications
2019 Pet Food Media Kit - 24
2019 Pet Food Media Kit - 25
2019 Pet Food Media Kit - 26
2019 Pet Food Media Kit - Digital Specifications
2019 Pet Food Media Kit - 28
2019 Pet Food Media Kit - 29
2019 Pet Food Media Kit - 30
2019 Pet Food Media Kit - 31
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