2019 Pet Food Media Kit - 25

PRINT ADVERTISEMENT SPECIFICATIONS
Please provide ad materials in one of the following formats:
› Acrobat: .pdf (PDF/x-1a is the required format for all submissions.)
All images MUST be hi-resolution (at least 300 dpi). Convert files to
process colors (CMYK). Pantone and spot colors will be converted
and may cause a color shift.
Proofs:
Proofs must be supplied with all color-critical ads. Only SWOP
certified contract proofs are acceptable for critical color.
Please send your proof to:
LSC Communications
Attn: Michael Dempsie
3401 Heartland Drive
Liberty, MO 64068

CREATING PDFS:
PREFERRED FORMAT
PDFs can usually be made either by distilling an EPS exported from programs such
as InDesign and Illustrator, or printed directly from the program you are working in.
Distilling:
Adobe highly recommends that PDF's be created from Acrobat Distiller.
**Only EPS documents should be Distilled.
1. S
 elect PDF/x1-a in the job options pop-up menu of Distiller.
2. D
 rag & drop the .eps file onto Distiller. This will create the high-res PDF for you.

Please note the name of the publication and month on the proof.
Ex: January 2019 WATT PoultryUSA.

Printing:
If your computer has an Adobe PDF option in its printer menu:

Material submission:
All print and digital magazine display materials must be
submitted through the Watt Global Media SendMyAd portal:
https://wattglobal.sendmyad.com.

1. Select Print from the File menu.
2. Select the Adobe PDF printer.
3. C
 lick on the Setup button, then click on the Preferences button.
4. S
 elect PDF/x-1a Quality from the default settings drop-down menu.
5. Click OK to print to PDF.

Files must be PDFs created using PDF/x-1a settings.

CLASSIFIED ADVERTISEMENT SPECIFICATIONS

LOGO SPECIFICATIONS

The width for all classified advertising is 3 inches (76.2mm) and the depth is sold
in half-inch (12.7mm) increments. The minimum size for a classified ad is 3 inches
wide by 1 inch tall (76.2mm x 25.4mm). The maximum depth for a classified ad
is 6 inches (152.4mm).

All logos must be submitted as a 300 dpi CMYK file. Below is the
list of acceptable file formats in descending order of preference:

Material Submission:
All classified ads materials (or ad creation requests) should be submitted through
your individual sales representative.

2019 Pet Food Market Media Kit - v1 | 23

1. Adobe Illustrator file (.ai) with all fonts outlined
2. EPS
3. TIF
4. PDF with fonts embedded
5. JPG
6. We cannot accept .GIF or .PNG files for logos,
as they are not high-res, and therefore, not viable.
23 | 2019 Pet Food Market Media Kit - v1


https://wattglobal.sendmyad.com

2019 Pet Food Media Kit

Table of Contents for the Digital Edition of 2019 Pet Food Media Kit

2019 Pet Food Media Kit
Meet the Content Experts
Pet Food Audience Reach
Petfood Industry
Digital Edition Options
Signet AdEffect™ Study
Petfood Forum Conferences & Exhibitions
Petfood Forum Show Guide
PetfoodIndustry.com
Online Directory Enhancements
Newsletters
Webinars
Video Programs
White Papers
Audience Targeted Message
Audience Extension
Native Advertising
Content Marketing
Print Specifications
Digital Specifications
2019 Pet Food Media Kit - 2019 Pet Food Media Kit
2019 Pet Food Media Kit - 2
2019 Pet Food Media Kit - Meet the Content Experts
2019 Pet Food Media Kit - Pet Food Audience Reach
2019 Pet Food Media Kit - Petfood Industry
2019 Pet Food Media Kit - 6
2019 Pet Food Media Kit - Digital Edition Options
2019 Pet Food Media Kit - Signet AdEffect™ Study
2019 Pet Food Media Kit - Petfood Forum Conferences & Exhibitions
2019 Pet Food Media Kit - 10
2019 Pet Food Media Kit - Petfood Forum Show Guide
2019 Pet Food Media Kit - PetfoodIndustry.com
2019 Pet Food Media Kit - 13
2019 Pet Food Media Kit - Online Directory Enhancements
2019 Pet Food Media Kit - Newsletters
2019 Pet Food Media Kit - 16
2019 Pet Food Media Kit - Webinars
2019 Pet Food Media Kit - White Papers
2019 Pet Food Media Kit - Audience Targeted Message
2019 Pet Food Media Kit - Audience Extension
2019 Pet Food Media Kit - Native Advertising
2019 Pet Food Media Kit - Content Marketing
2019 Pet Food Media Kit - Print Specifications
2019 Pet Food Media Kit - 24
2019 Pet Food Media Kit - 25
2019 Pet Food Media Kit - 26
2019 Pet Food Media Kit - Digital Specifications
2019 Pet Food Media Kit - 28
2019 Pet Food Media Kit - 29
2019 Pet Food Media Kit - 30
2019 Pet Food Media Kit - 31
http://pet.wattmediakit.com/2019
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