2019 Pet Food Media Kit - 29

PRINT & DIGITAL MAGAZINE SPECIALTY AD SPECIFICATIONS
PRINT BELLY STRIP
>> A
 belly strip is printed on two sides and will be attached
to the front cover of the issue. A PDF will be required
for each side. Please indicate Front and Back when
submitting materials.
>> D
 ocument dimensions for each PDF:
	 Width: 7.375" wide (188mm)
	 Height: 5" tall (127mm)
	 Include .125" (3mm) bleed on all four sides
	"Live art" must remain .375" (9mm) from the edges
of the document.
>> R
 esolution must be a minimum of 300 dpi, and color
must be CMYK.

PRINT BELLY BAND
>> A
 print belly band is 1-sided and will be wrapped around
the body of the issue. A high-resolution (minimum 300
dpi) CMYK PDF will be required.
>> D
 imensions for a print belly band are:
	 Width: 17" wide (432mm)
	 Height: 5" tall (127mm)
	 Include .125" (3mm) bleed on all four sides
	"Live art" must remain .375" (9mm) from the edges
of the document.
If you have any questions regarding print specialty
ad specifications, please email Jim Riedl at
jriedl@wattglobal.com.

DIGITAL BELLY STRIP
>> A
 digital belly strip is 2-sided and will display on the front
cover of the issue. A PDF will be required for each side,
and they will flip back and forth (much like a printed
page). Please indicate artwork as front or back when
files are submitted.
>> S
 pecs for each of the 2 PDFs are: Color must be CMYK
	 Width: 7.375" wide (188mm)
	 Height: 5" tall (127mm)
>> B
 ackground color may fill the entire document; "live art"
must remain .25" (6mm) from the edges of the document.
>> N
 o crop marks or extra bleed is required, as the
materials are built to size and will not be printed.
>> Resolution must be between 150 and 300 dpi.
>> Please supply a URL link for the blow-in banner.

PRINT COVER TIP AND PRINT INSERT TIP
>> A
 cover tip is printed on two sides and will be attached
to the front cover of the issue. A PDF will be required
for each side. Please indicate Front and Back when
submitting materials.
>> A
 print insert is 2-sided and will be tipped within the
body of the issue. A PDF will be required for each
side. Please indicate Front and Back when submitting
materials.
>> D
 imensions for both a cover tip and insert tip
are the same:
	 Width: 7.625" wide (194mm)
	 Height: 10.25" (260mm)
	 Include .125" (3mm) bleed on all four sides
	"Live art" must remain .375" (9mm) from the edges
of the document.
>> R
 esolution must be a minimum of 300 dpi, and color
must be CMYK.

DIGITAL BLOW-INS
>> D
 igital blow-ins are 2-sided, and will require a PDF for
each side. The submitted PDFs will flip back and forth
(much like a printed page). If only one PDF is submitted,
it will appear as both the front and back sides of the
blow-in.
>> S
 pecs for each of the 2 PDFs are 6" wide by 4.5" tall
(152mm by 114mm). Color must be CMYK. No crop
marks or extra bleed is required, as the materials are
built to size and will not be printed.
>> R
 esolution must be between 150 and 300 dpi.
>> P
 lease supply a URL link for the blow-in banner.

DIGITAL COVER TIP OR DIGITAL INSERT TIP
>> A
 digital cover tip is 2-sided and will display on the
front cover of the issue. A PDF will be required for
each side, and they will flip back and forth (much
like a printed page).
>> A
 digital insert tip is 2-sided and will display within
the body of the issue. A PDF will be required for
each side, and they will flip back and forth (much
like a printed page).
>> S
 pecs for each of the 2 PDFs are: Color must be CMYK.
	 Width: 7.625" wide (194mm)
	 Height: 10.25" tall (260mm) maximum
>> R
 esolution must be between 150 and 300 dpi
If you have any questions regarding digital specialty
ad specifications, please email Jim Riedl at
jriedl@wattglobal.com.

27 | 2019 Pet Food Market Media Kit - v1



2019 Pet Food Media Kit

Table of Contents for the Digital Edition of 2019 Pet Food Media Kit

2019 Pet Food Media Kit
Meet the Content Experts
Pet Food Audience Reach
Petfood Industry
Digital Edition Options
Signet AdEffectâ„¢ Study
Petfood Forum Conferences & Exhibitions
Petfood Forum Show Guide
PetfoodIndustry.com
Online Directory Enhancements
Newsletters
Webinars
Video Programs
White Papers
Audience Targeted Message
Audience Extension
Native Advertising
Content Marketing
Print Specifications
Digital Specifications
2019 Pet Food Media Kit - 2019 Pet Food Media Kit
2019 Pet Food Media Kit - 2
2019 Pet Food Media Kit - Meet the Content Experts
2019 Pet Food Media Kit - Pet Food Audience Reach
2019 Pet Food Media Kit - Petfood Industry
2019 Pet Food Media Kit - 6
2019 Pet Food Media Kit - Digital Edition Options
2019 Pet Food Media Kit - Signet AdEffectâ„¢ Study
2019 Pet Food Media Kit - Petfood Forum Conferences & Exhibitions
2019 Pet Food Media Kit - 10
2019 Pet Food Media Kit - Petfood Forum Show Guide
2019 Pet Food Media Kit - PetfoodIndustry.com
2019 Pet Food Media Kit - 13
2019 Pet Food Media Kit - Online Directory Enhancements
2019 Pet Food Media Kit - Newsletters
2019 Pet Food Media Kit - 16
2019 Pet Food Media Kit - Webinars
2019 Pet Food Media Kit - White Papers
2019 Pet Food Media Kit - Audience Targeted Message
2019 Pet Food Media Kit - Audience Extension
2019 Pet Food Media Kit - Native Advertising
2019 Pet Food Media Kit - Content Marketing
2019 Pet Food Media Kit - Print Specifications
2019 Pet Food Media Kit - 24
2019 Pet Food Media Kit - 25
2019 Pet Food Media Kit - 26
2019 Pet Food Media Kit - Digital Specifications
2019 Pet Food Media Kit - 28
2019 Pet Food Media Kit - 29
2019 Pet Food Media Kit - 30
2019 Pet Food Media Kit - 31
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