2019 Pet Food Media Kit - 30

DIGITAL WEBSITE, NEWSLETTER, AND EMAIL SPECIFICATIONS
WEBSITE BANNERS

NATIVE ADVERTISING CAMPAIGNS

Banner sizes (in pixels)
>> L
 eaderboard: 728w x 90h (desktop view),
300w x 50h (mobile view)
>> M
 edium Rectangle (3): 300w x 250h
>> F
 ooterboard: 728w x 90h (desktop view),
300w x 50h (mobile view)
>> P
 op-Up ad: 550w x 480h (desktop view),
300w x 250h (mobile view)
>> S
 lide-In ad: 300w x 250h

You provide the following:
>> Web addresses (URL's) to existing articles on your website
>> B
 est practice: Submit 4-7 URL's (articles) for each month
of the program
>> ( 1) Leaderboard banner ad: 728 x 90 (desktop view),
300 x 50 (mobile view) + link
>> (1) Medium Rectangle banner ad: 300 x 250 + link
>> Banner ad file size must be less than 130K.
>> Files must be: .jpg, .gif, or .png. Animation is allowed.

Please provide linking instructions and digital ad materials
in the following format (The file size must remain under 130K):
>> Static .jpg, .png, or .gif files only, no .swf or audio files permitted

If you have any questions regarding native advertising
campaigns, please email Karen Blandford-Anderson
at kblandford-anderson@wattglobal.com

PLEASE NOTE: Tags cannot be used for Pop-Up or Slide-In ads

E-NEWS BANNERS
Banner size (in pixels)
>> Display Banner: 470w x 56h
Please provide linking instructions and digital ad
materials in the following format (maximum file size
130K):
>> .jpg
>> .gif (In Outlook 2007-2010, only the first frame of an
animated .gif file will display. Please ensure essential details
and company information are on the first frame of the file.)

SPONSORED LINKS/TEXT ADS
Please provide the following for website and/or
e-newsletter sponsored links or text ads:
>> Headline: 64 characters or less (including spaces)
>> Description: 160 characters or less (including spaces)
>> L
 inking instructions (one hyperlink per insertion,
no use of bold type)
If you have any questions regarding website or electronic
newsletter ad materials, please contact Connie Miller
at cmiller@wattglobal.com.

CUSTOM EMAIL CAMPAIGN SPECIFICATIONS
WATT Global Media email campaign materials should
be submitted in finished HTML format.
The following criteria must be met to be considered
as finished HTML format:
>> T
 he HTML file must be submitted as an attachment
with an .html extension.
>> T
 he styles within the HTML must be applied as basic
HTML in-line styles.
>> I nternal CSS style sheets are not universally rendered
by email providers.
>> O
 ur mailer system does not allow for use of CSS styles.
>> A
 ny images not being hosted externally must be provided
separately in an attached zip folder.

The following must be supplied before the basic
HTML design can begin:
>> H
 eader banner - approximately 600w x 200h pixels
in .gif or .jpg web format.
>> Body of text - must be supplied in a selectable format.
>> A
 dditional images - 2-3 small images may be supplied
in .gif or .jpg web format to be included.
For multiple sends of a single email campaign,
the following must be provided:
>> A
 few slight revisions to the body copy to avoid being
labeled as spam.
>> A
 n updated subject line for each email send.
Here are list of best practices to consider when preparing
an eblast campaign:
>> Utilize a strong call to action within the subject line to entice
a subscriber to open the email.
>> Place significant text within the top 400 pixels of the layout
and ensure that it is compelling enough to stand alone
without the images.
>> Tailor the message specifically to your audience.
>> Limit the amount of imagery being used in the design.
>> A 75% text to 25% image ratio is highly recommended.
>> Many e-mail providers do not allow automatic image
downloads.
>> Lower image ratios help HTML emails avoid spam filters.

If you have any questions regarding custom
email campaigns, please email Bill Spranger
at bspranger@wattglobal.com.

If completed HTML cannot be provided we are able to
create a basic HTML design. Creating finished HTML email
campaign material will add additional fees to the cost
of the send. We have standard guidelines to follow for
creating the email design.

28 | 2019 Pet Food Market Media Kit - v1



2019 Pet Food Media Kit

Table of Contents for the Digital Edition of 2019 Pet Food Media Kit

2019 Pet Food Media Kit
Meet the Content Experts
Pet Food Audience Reach
Petfood Industry
Digital Edition Options
Signet AdEffectâ„¢ Study
Petfood Forum Conferences & Exhibitions
Petfood Forum Show Guide
PetfoodIndustry.com
Online Directory Enhancements
Newsletters
Webinars
Video Programs
White Papers
Audience Targeted Message
Audience Extension
Native Advertising
Content Marketing
Print Specifications
Digital Specifications
2019 Pet Food Media Kit - 2019 Pet Food Media Kit
2019 Pet Food Media Kit - 2
2019 Pet Food Media Kit - Meet the Content Experts
2019 Pet Food Media Kit - Pet Food Audience Reach
2019 Pet Food Media Kit - Petfood Industry
2019 Pet Food Media Kit - 6
2019 Pet Food Media Kit - Digital Edition Options
2019 Pet Food Media Kit - Signet AdEffectâ„¢ Study
2019 Pet Food Media Kit - Petfood Forum Conferences & Exhibitions
2019 Pet Food Media Kit - 10
2019 Pet Food Media Kit - Petfood Forum Show Guide
2019 Pet Food Media Kit - PetfoodIndustry.com
2019 Pet Food Media Kit - 13
2019 Pet Food Media Kit - Online Directory Enhancements
2019 Pet Food Media Kit - Newsletters
2019 Pet Food Media Kit - 16
2019 Pet Food Media Kit - Webinars
2019 Pet Food Media Kit - White Papers
2019 Pet Food Media Kit - Audience Targeted Message
2019 Pet Food Media Kit - Audience Extension
2019 Pet Food Media Kit - Native Advertising
2019 Pet Food Media Kit - Content Marketing
2019 Pet Food Media Kit - Print Specifications
2019 Pet Food Media Kit - 24
2019 Pet Food Media Kit - 25
2019 Pet Food Media Kit - 26
2019 Pet Food Media Kit - Digital Specifications
2019 Pet Food Media Kit - 28
2019 Pet Food Media Kit - 29
2019 Pet Food Media Kit - 30
2019 Pet Food Media Kit - 31
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